Early access
Find every lead your form, chat and phone let slip.
Lead leaks is a speed to lead test for your own funnel: a declared AI test lead uses your form, chat and phone, or a client’s with their OK, times every first reply and shows you each lead your team never answered.
Lead leaks
Obsession AI agentRouting fixForm and phone leads ·
UnassignedNext free rep within 1 min
Live after your OK
17:00 retestForm 3m 40s
ViewExample
Pick it, and everything it needs is already set up.
Nothing to build or buy, and nothing to run yourself.
- A labelled test lead, declared as AI
- Its own inbox and phone number
- A timer on every enquiry
- Tests at the times you pick
- Your CRM, if you connect it
- Every test signed and dated
It runs on your schedule, and keeps the proof.
Your speed to lead on every channel, who picked each lead up, and every lead that slipped through.
Example: your inbound, daily
Lead leaks
At 09:00, 13:00 and 17:00 every day, send a labelled test lead through our demo form, site chat and sales line. Time each first reply and tell me who got it.
- Targets
- Your own demo form, site chat and sales line
- Journey
- Fill the demo form
- Open the site chat
- Call the sales line
- Time each first reply
- How often
- Daily at 09:00, 13:00 and 17:00
- Report
- A Slack alert, a daily line in your CRM
- Set up
- Test lead, declared as AI
- Own inbox
- Own phone number
- Your CRM, connected by you
Run log
- The test lead fills the demo form, opens the site chat and calls the sales line.09:00
- Site chat answers in 38 seconds. The lead lands in your CRM with an owner.09:01
- The sales line rings out. No voicemail, and no callback yet.09:01
- Demo form: first reply after 4 hours 12 minutes. In your CRM with no owner.13:12
- Routing fix approved. Tested again: first reply in 3 minutes 40 seconds.17:00
Finding
2 leaks: the sales line rang out with no callback, and the demo form waited 4 hours 12 minutes with no owner in your CRM.
A routing rule drafted: form and phone leads go to the next free rep within 1 minute. Live after your OK.
Example run. Every test lead labelled, timed and signed.
The agents do the legwork. You make the calls.
Point it at your own channels
Your forms, chat, phone lines and inbox, or a client’s with their OK. Never anyone else’s.
A test lead gets in touch
Labelled as a test from you and declared as AI, it uses each channel the way a buyer does, at the times you pick.
Every reply is timed
From the second the enquiry lands to the first answer, on any channel, and who in your CRM picked it up.
You see every leak
Missed calls, forms with no owner and chats nobody answers, with the routing fix drafted for your OK and tested again.
It covers the whole job, and stops where it should.
How it gets in touch
Web forms
Demo, contact and quote forms, filled the way a buyer fills them.
Site chat
Whether the bot or a person answers, and how fast.
Phone lines
Whether the call is picked up, goes to voicemail or gets a callback, and when.
Email and text
Your published address and texting number, where you list them.
What it measures
Speed to lead
From the enquiry to the first answer, on any channel.
Channel
Whether your team replies the way it was asked, or calls instead.
Who got it
Whether the lead reached your CRM, and whether anyone owns it.
Follow ups
How many times your team chases, and for how long.
Where leads leak
No reply
A form or an email that nobody answers inside the window you set.
No owner
A lead that reaches your CRM and sits there with nobody on it.
Missed calls
A line that rings out, a full voicemail, or a callback that never comes.
Out of hours
What happens to a lead that arrives at 21:00 on a Friday.
Every channel timed. Every leak named.
See a real store checkSpeed to lead per channel
Fastest, slowest and the median, by channel and by hour.
The replies themselves
Emails, texts, chat transcripts and call logs, as proof.
Every leak
Each test with no owner, no reply or a missed call, and when it happened.
The routing fix
Drafted in the CRM you connect, and tested again after your OK.
Over time
Run it daily or weekly to see who got faster or slower.
A sheet
1 row per test, ready for your CRM or Clay.
Start from the recipe. Change anything.
- Channels
- Your own forms, chat, phone and inbox, or a client’s with their OK
- The enquiry
- What the test lead asks, in your buyers’ words
- When
- The times you pick, evenings and weekends included
- Target
- For example: a first reply within 5 minutes
- Window
- How long to wait for a reply
- How often
- Daily, weekly, or after a routing change
- Your CRM
- Connected by you, to see who got each lead
The same recipe, different jobs.
- SalesFind where your form, chat and phone leak leads, before a buyer does.
- AgenciesShow a client, with their OK, how long their leads wait for a reply.
- MarketingKnow every lead you paid for gets an answer, and how fast.
- FoundersYour own inbound checked every morning, while you’re heads down on the product.
Your own channels, or a client’s with their OK. Never anyone else’s.
Every test lead is declared as AI and labelled as a test from you, so it’s never mistaken for a real buyer.
| Runs there | What it needs | |
|---|---|---|
| Your own form, chat and phone | Yes | Your OK |
| A client’s form, chat and phone | Yes | The client’s OK |
| A prospect’s or a rival’s | Never | Nothing makes it run there |
Every test lead declared. Every reply timed.
Yes. Lead leaks measures speed to lead, the time from a new enquiry to the first reply, on every channel you own, and finds the leads that never get a reply at all.
Lead leaks finds out: a declared test lead arrives on your form, chat and phone at the times you pick, evenings and weekends included, and every first reply is timed, with who picked it up.
Because most leads wait, and Lead leaks shows whether yours do, channel by channel: when 6,346 real demo and contact forms were filled in, 68 in 100 got no reply.
No. Lead leaks runs only on your own form, chat and phone, or a client’s with their OK. At rivals, Competitor tracking asks the site’s chat bot instead, never staff.
Yes. Every Lead leaks test lead is declared as AI and labelled as a test from you, so it’s never mistaken for a real buyer.
Yes. Each Lead leaks test lead has its own number, so callbacks and texts are logged as replies.
Lead leaks counts the first answer on any channel. Automatic replies are logged separately.
No. Connect it to Lead leaks if you want to see who got each lead and whether anyone owns it.
Lead leaks drafts the fix in the CRM you connect. Nothing changes until you approve it, then it tests again.
Yes, with Obsession’s Inbound quotes: every request gets a quote from your price book in minutes, then a follow up. Lead leaks keeps checking that every channel still lets leads in.
Find the leads your team never answered.
Join the waitlist. Lead leaks comes ready to run on your own form, chat and phone.