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Early access

Sales intelligence from behind the login.

Every email and text your accounts and competitors send new customers, with the platform that sent it, plus their checkout, chat replies and broken steps. Each dated with its screenshot, for revenue teams at B2B software companies.

Onboarding a limited number of teams. Name up to 5 companies to look up first.

We keep what you tell us to set up your access and email you about Obsession. Privacy notice

  • Tessaly, a customer messaging platform
  • 412 target accounts
  • 60 renewals
  • 3 competitors

  1. What you name

    Accounts and competitors

    • 412 target accounts from the CRM
    • 60 customers renewing
    • 3 competitors
    • Who signs up: a new customer

    Any company, in any industry

  2. What comes back

    Every fact, dated

    • Every email and text, and its platform
    • Checkout and chat replies
    • Silences and broken steps
    • Competitors’ prices, plans and offers

    Each with its email or screenshot

  3. Where it lands

    Where your team works

    • Fields in your CRM
    • A Clay column
    • A Slack digest or a webhook
    • Your AI SDR, by API or MCP

    Nothing to install

Name your accounts and competitors. The sign-ups stay open.

Tessaly, a customer messaging platform, follows its 412 target accounts, its customers and 3 competitors. Its accounts are banks, airlines, apps, insurers and telecoms.

Set it up

Which companies, as which customer, and what counts as a signal.

  • Accounts from your CRM or Clay
  • Your customers
  • Your competitors
  • New customer · US and UK

  1. Name the companies

    Your target accounts, the customers you serve and the competitors you meet in deals. A domain is the only input.

    ExampleTessaly sends 412 target accounts from its CRM, 60 customers renewing this quarter and 3 competitors: Marrowby, Pellcast and Quorley.

  2. Pick who signs up

    The customer profile and country to sign up as. A new subscriber and a trial user are sent different emails and offers.

    ExampleA new subscriber in the US and the UK at each account, and a trial user at each competitor.

  3. Say what counts as a signal

    The changes your team acts on, and who hears about each one.

    ExampleA new sending platform goes to the account’s owner in the CRM. A competitor’s price change goes to #competitors in Slack.

Obsession signs up and keeps watching

Through each company’s public sign-up page, like any new subscriber, and the accounts stay open for months.

  • Its own inbox
  • Its own phone number
  • Says it’s AI
  • Stops before payment

  1. Every email and text, with its platform

    Each message is kept as it arrived, with the time and the platform that sent it, checked from the email itself.

    ExampleMon 07:40: 30 of the 412 accounts changed email platform in the last 7 days, and a new subscriber joined each one within 24 hours.

  2. Silences and broken steps

    A welcome series that stops, a verify email that never comes, a sign-up step that fails after a release.

    Example6 of those 30 stopped sending their welcome series after the move.

  3. A reason to call, ready to review

    Each signal reaches the account’s owner with the email or screenshot behind it and an opener drafted from it.

    Example6 openers drafted for this week, each citing the day the welcome series stopped.

Every rep now gets the same public research in seconds.

AI tools read an account’s website, news, filings and job posts for every seller in your market, from ZoomInfo’s company data to Exa’s web search. None of it shows what the account sends the people who sign up. These signals do.

  • A new platform

    An account’s emails or texts start coming from another provider, read from the message itself, not a script tag.

  • Silence

    A welcome, onboarding or renewal email stops, or a support reply never comes.

  • A broken release

    A step that worked last week fails: a sign-up button, a verify email, a payment page.

  • A new programme

    An account launches texts, loyalty, an AI chat or a new market.

  • A competitor’s price change

    A competitor emails its customers a price rise, a retired plan or a new limit.

  • A new step at the door

    An account adds a CAPTCHA, an identity check or a longer form to its sign-up.

Each signal arrives dated, with the email or screenshot behind it. It covers every account on your list, every day, for as long as you sell to them.

Whatever you sell, your competitors are covered.

If your product touches what your prospects’ customers see, your accounts and your own customers are covered too.

  • Email, SMS and customer messaging

    Every message an account sends, and the platform behind it. You hear the week its emails start coming from a new one.

  • Loyalty, reviews and referrals

    Loyalty, review request and referral emails, and the app that sent them. You hear when review requests stop after a move.

  • Checkout, payments and subscriptions

    Checkout up to payment, the payment options and the cancel flow. You hear when a new payment option appears.

  • Help desk, chat and AI support

    What support and chat tell a new customer, how fast, and who answers. You hear when a bot starts answering where a person did.

  • QA, testing and monitoring

    Broken steps in sign-up, verification and checkout, each with a screenshot. You hear when a release breaks a sign-up button.

  • Onboarding and product analytics

    Every screen and email from sign-up to the first week. You hear when onboarding emails stop after day 2.

  • Messaging APIs and identity

    Login codes, password resets and receipts, and how fast each arrives. You hear when a reset email starts taking 6 minutes.

  • Software for banks, insurers and telecoms

    Account opening up to the identity check, offers after the form and quotes from forms. You hear when a new switching offer appears after the form.

  • Sales tech, developer tools, security, HR and finance

    Every competitor’s trial, plans, limits, prices and offers to stay. You hear when a competitor emails its customers a price rise.

What every role on a revenue team does with it.

One example for each role, each at a different software vendor: help desk, messaging, QA, payments, payroll, loyalty and identity.

Prospects

Win new accounts.

  • SDRs and BDRs

    A first line nobody else has

    Open on what the account’s customers got this week, so you can see what it does to reply rates and meetings booked.

    ExampleAt a help desk vendor: Wrenfield took 31 hours to answer a support question. Its help page promises 24.

    Cold email first line examples

  • SDR managers and sales leaders

    Accounts with a reason to talk now

    A weekly list of accounts with a live signal, so you can see it in opportunities created and pipeline.

    ExampleAt a messaging platform: 30 of 412 target accounts changed email platform this week, and 6 stopped their welcome series.

    Buying signals examples

  • Account executives

    A business case on their own screenshot

    Build the case on the prospect’s broken step, so you can see it in win rate and deal size.

    ExampleAt a QA vendor: Larchwise’s verify email hasn’t arrived since 6 Nov, so new sign-ups stop at step 2.

    Sales business case template

Competitors

Win the deals you’re in.

  • Enablement and competitive intelligence

    Battlecards that change when theirs do

    Fed by what each competitor sends its own customers, so you can see it in win rate against each one.

    ExampleAt a payments vendor: Competitor A emails trial users 20% off on day 13. It’s on no pricing page.

    Battlecard template

  • Product marketing and marketing

    Launches, prices and plans, as customers get them

    Read each launch the day it reaches customers, so you can see it in competitive win-loss.

    ExampleAt a payroll vendor: a competitor emailed its customers a 12% price rise for January on 3 Nov.

    Competitive intelligence for product marketing

Customers

Keep and grow them.

  • Customer success and account managers

    Hear about a move before the renewal call

    Each customer’s own emails, watched from outside, so you can see it in renewals and net revenue retention.

    ExampleAt a loyalty vendor: since 4 Nov, Halden Air’s loyalty emails come from another platform. It renews in February.

    Churn risk indicators

  • RevOps and AI agents

    Fields only a customer can fill

    Sending platform, welcome delay, reply time and broken steps arrive as CRM fields, so you can see them in conversion rates. Your AI SDR looks up the same facts over MCP, the protocol AI agents use to call tools.

    ExampleAt an identity vendor: Kittiwake Bank, new sending platform since 2 Oct, login code email in 40 seconds, AI chat answers.

    CRM data enrichment fields

Battlecards from what competitors send their own customers.

Each competitor’s trial emails, offers and seat prices fill in as they arrive, and the card updates in your CRM for every rep.

  1. Every competitor’s trial, day by day

    Onboarding emails, the time to a first report and the offer before the trial ends.

    ExampleCompetitor A offers 20% off on day 13, to trials still open. It’s on no pricing page.

  2. Seat prices beside the public page

    The price a signed-up buyer is quoted for a team, at each competitor.

    ExampleThe yearly price for 40 seats at all 3 competitors, side by side, as each quotes it to a signed-up buyer.

  3. A talk track, then your CRM

    Three lines drafted from the facts, then pushed to the CRM for every rep.

    ExampleLive for 14 reps, checked again every Monday.

Guides for this job

Step-by-step guides behind this use case, each with what a pass looks like.

What revenue teams ask.

Sales intelligence from behind the login is what your prospects, customers and competitors show only to the people who sign up. That means every email and text and the platform that sent it, their checkout and chat replies, and the steps that break. Obsession keeps it for every account and competitor you name, each fact dated with its email or screenshot.

From real sign-ups. Obsession signs up through each company’s public sign-up page, like any new subscriber, and keeps each account open for months. It does only what any customer can, says it’s an AI when it talks to a person, stops before payment and goes up to an identity check, never past it.

The rules every agent keeps

Exa searches the web for your team and its agents in seconds. ZoomInfo holds company data, contacts and intent. BuiltWith lists the tools a website has installed. Klue and Crayon keep what competitors publish. Obsession keeps what a company sends the people who sign up, each fact dated with its email or screenshot, so most teams use it beside them.

How Obsession compares

Yes. It signs up on the web, iOS or Android. Texts are kept beside emails, and chat and support answers are kept word for word, each dated.

No. Anyone can see that a company is covered, and since when, but never who asked.

Priced per call or per company watched, never per token, and every key has a spending cap you set. Early access includes API and MCP access, lookups of every company already covered, and up to 5 companies added for you, set up with the founders.

Which accounts should we look up first?

Early access includes API and MCP access, lookups of every company already covered, and up to 5 companies added for you, set up with the founders.

Onboarding a limited number of teams. Name up to 5 companies to look up first.

We keep what you tell us to set up your access and email you about Obsession. Privacy notice