Obsession vs Panoramata: competitor campaigns beside what companies show only to customers
Panoramata puts competitors’ campaigns across channels in one place. Obsession goes past the campaign to the prices, limits and offers a company shows signed-up customers.
Example: Northwind is an invented store
- Panoramata’s column follows its own pages, read 11 November 2026. Not described means its pages don’t say.
In Obsession vs Panoramata, Panoramata tracks competitors’ campaigns across channels and Obsession keeps what any company you name shows only to signed-up customers. Panoramata covers newsletters, flows, ads, landing pages, SMS and socials, from $99 a month for 20 competitors; Obsession keeps every email and text beside member prices, trial limits, quotes and cancel offers, each dated with a screenshot. Panoramata suits a marketing team watching campaigns; Obsession suits teams and AI agents that need the whole customer side in their own tools.
ComparedPanoramata and Obsession at a glanceGo straight to the comparisonOn this page
What Panoramata and Obsession are
Panoramata: competitors’ campaigns in one place
As of 11 November 2026, Panoramata’s home page reads “The best way to track your competitors” and offers to “Track all their campaigns: newsletters, flows, ads, landing pages, SMS, socials, website changes, and much more”, with ads from Meta, Display, Pinterest, TikTok, LinkedIn and YouTube. Its flows page says it tracks companies “across 300 industries and 150 countries”, and its SMS page says texts are tracked for you, without subscribing yourself.
Its pricing page lists Startup at $99 a month for 20 competitors, 6 months of history and email and ad libraries; Professional at $179 a month with unlimited competitors and history and SMS, landing page and flow libraries; Advanced at $399 a month; and Enterprise priced individually. It says “Panoramata MCP is included in all plans”. Its pages don’t describe member or signed-in prices, trial limits, quotes behind forms or cancel flows.
Obsession: the whole customer side of any company
Obsession collects what companies show only to customers, step by step: their screens, emails and texts, member prices, trial limits, quotes and cancel offers, each dated with a screenshot. Teams and AI agents look up any company through the API or MCP, and a company not yet covered is added on request. The campaign is one part of it: the same record holds the price a signed-in customer pays, what the free plan allows and the offer someone gets when they try to leave, kept for as long as you follow the company.
Panoramata and Obsession at a glance
| Option | What it holds | How it’s read | Freshness and history | Price as listed | Best for |
|---|---|---|---|---|---|
| Panoramataemails, flows, ads, landing pages, SMS, socials | Competitors’ campaigns across channels | Web app, alerts, reports and MCP | 6 months on StartupUnlimited from Professional | Startup $99 a monthProfessional $179 a monthAdvanced $399 a month | Marketing teams watching campaigns |
| ObsessionOursSearch, Insights, Watch, API and MCP | Emails, texts, member prices, trial limits, cancel offers | 5 verbs over MCP, the API and SDKs, or a table | Kept from the first sign-upEach fact dated with its screenshot | Early access, onboarding teams nowPriced per call or per company watched | The whole customer side, in your tools |
When to use Panoramata, and when to use Obsession
- Use Panoramata for a marketing team that wants competitors’ campaigns on one screen: what they emailed, texted, advertised and launched this week, with alerts and a swipe file of examples.
- Use Obsession when the question goes past the campaign: what a signed-in member price is, where a free plan stops and the upgrade prompt appears, what a quote form gives one customer profile, and the save offer in the cancel flow. Those sit behind the login wall, next to the emails.
- Use Obsession when an agent or a table needs the facts. Each fact arrives over the API, MCP, a webhook or a Clay column, with its receipt: the raw email with its sender checked, or the page as captured.
Using Panoramata and Obsession together
A marketing team can keep Panoramata for the weekly campaign view and add Obsession for the questions its dashboard doesn’t answer: what a competitor charges members, what its trial allows and what it offers a cancelling customer. An agency can use both on a pitch: the campaigns from one, the prospect’s own emails and checkout offers from the other, each dated.
For every option in the same lane, see Panoramata alternatives by job and Obsession vs MailCharts. One store’s whole record is in the sample data.
Panoramata lists Startup at $99 a month for 20 competitors and 6 months of history, Professional at $179 a month with unlimited competitors and history, Advanced at $399 a month and Enterprise priced individually, read on 11 November 2026.
Yes. Its pricing page says Panoramata MCP is included in all plans. Obsession runs its 5 verbs over MCP, the API and SDKs, and also lands facts in Clay, Google Sheets or a webhook.
Its pages don’t describe them. Obsession keeps the price a signed-in customer sees beside the public one, a free plan’s limits and when the upgrade prompt appears, each dated with a screenshot.
Panoramata’s Advanced plan is aimed at agencies and companies with 10 or more markets to monitor. Obsession suits agencies that open pitches with a prospect’s own emails and checkout offers, for any brand they name, delivered into their own tools.
Obsession for agenciesSources
In the order the page cites them. Every page was read on 11 Nov 2026.