https://useobsession.com/blog Checklists and tests for ecommerce stores and the agencies that run them: what a new customer actually gets, and how to check it, with every source linked. en-gb Fri, 23 Oct 2026 09:00:00 GMT https://useobsession.com/blog/black-friday-checklist-new-customer https://useobsession.com/blog/black-friday-checklist-new-customer Fri, 23 Oct 2026 09:00:00 GMT Your dashboards show what you sent. A new customer shows you what arrived. 12 tests to run from a fresh inbox and phone before Friday 27 November, in the order a shopper meets them, with what each one can’t tell you. Check your own journeys Seun Akinniranye James Akinniranye https://useobsession.com/blog/black-friday-rival-report-template https://useobsession.com/blog/black-friday-rival-report-template Fri, 23 Oct 2026 09:00:00 GMT A client reads it in 2 minutes: when each rival started, how often they sent, how deep the offer went and where the button led. Here is the page, filled in with invented brands, and how to collect every line by hand. For agencies Seun Akinniranye James Akinniranye https://useobsession.com/blog/welcome-basket-email-not-sending https://useobsession.com/blog/welcome-basket-email-not-sending Fri, 23 Oct 2026 09:00:00 GMT Your flow report can look fine while a welcome or basket email never reaches the shopper. Sort the leak as silent, late, broken or wrong, check the cause that fits, and put a number on one month of it. Check your own journeys Seun Akinniranye James Akinniranye https://useobsession.com/blog/can-chatgpt-track-competitor-emails https://useobsession.com/blog/can-chatgpt-track-competitor-emails Fri, 23 Oct 2026 09:00:00 GMT A spare Gmail address, a sheet and an assistant answer what 1 to 3 rivals sent you since you subscribed. Five assistants’ own help pages show where that stops: one inbox, capped schedules, no past, no proof. Watch other companies Seun Akinniranye James Akinniranye https://useobsession.com/blog/test-store-chatbot-returns-policy https://useobsession.com/blog/test-store-chatbot-returns-policy Fri, 23 Oct 2026 09:00:00 GMT Ask your chat the questions customers ask this season, as a customer, and hold every answer against your own page. Eight questions, one scoring sheet and a repeat after every change, before Black Friday on Friday 27 November. Check your AI agents Seun Akinniranye James Akinniranye https://useobsession.com/blog/competitor-price-after-welcome-code https://useobsession.com/blog/competitor-price-after-welcome-code Fri, 23 Oct 2026 09:00:00 GMT A rival’s page price is where its offer starts, not where it ends. Build a rival offer sheet by hand, from the welcome code to the emails of the days after sign up, before Black Friday on Friday 27 November. Watch other companies Seun Akinniranye James Akinniranye https://useobsession.com/blog/audit-prospect-email-without-klaviyo-login https://useobsession.com/blog/audit-prospect-email-without-klaviyo-login Fri, 23 Oct 2026 09:00:00 GMT Every agency offers a free audit, and most need the brand’s login first. Sign up as the prospect’s new customer instead, and send the owner the email itself with its time. For agencies Seun Akinniranye James Akinniranye https://useobsession.com/blog/where-your-ads-land-morning-check https://useobsession.com/blog/where-your-ads-land-morning-check Fri, 23 Oct 2026 09:00:00 GMT Final URL expansion can send a click to a page you never wrote into the ad, and a sold out product keeps its ad until the data behind it changes. A 10 minute check in a shopper’s steps, before ad costs climb from Monday 9 November. Check your own journeys Seun Akinniranye James Akinniranye https://useobsession.com/blog/show-clients-every-flow-fired https://useobsession.com/blog/show-clients-every-flow-fired Fri, 23 Oct 2026 09:00:00 GMT Attribution reports get argued; a receipt gets checked. A weekly format that shows, flow by flow, that each one reached a new customer this week, what it costs in hours, and how to send it without claiming more than it proves. For agencies Seun Akinniranye James Akinniranye https://useobsession.com/blog/what-chatgpt-says-about-your-store https://useobsession.com/blog/what-chatgpt-says-about-your-store Fri, 23 Oct 2026 09:00:00 GMT One screenshot of what an AI assistant said about your store is one draw from many. Ask your customers’ questions 3 times on each assistant, log the date and the country, and score how often you appear and how often the claims are right. Check your AI agents Seun Akinniranye James Akinniranye